As a seasoned visual designer with over ten years of experience and a master’s degree in user-centered design, I love helping others visually communicate highly technical information to engage and influence their audience. Working as a team with my clients enables us to develop high-impact aesthetically beautiful experiences across all touch points. My process starts with utilizing user experience design methodologies to understanding the project's needs and goals before diving into the design development.
It’s been my privilege to support companies in many different market sectors including; Apparel, Biotech, Design, Engineering, Finance, Social Media, and Software.
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presentation development
Developing a good presentation involves designing for the audience and overall goal. Some presentations are simple, straightforward, and relatively unimportant while others have the power to make or break a career as well as influence the overall success of your business. In all scenarios, the quality of your presentation counts because the objectives of your presentation matter and the results will directly affect your success.
Branding
Creating an identity that resonates with your audience requires understanding everything about the target market and users, what their interests are, and how they communicate. Armed with the target markets information, a distinctive design is developed for the brand. A successful design will reinforce the emotional relationship between the brand and the user by exciting them and speaking to their desires.
visual design
Visual thinking happens much more quickly than conscious, logical thinking. Everything we see is communicating something that may or may not be the desired message. Making calculated decisions when choosing the shapes, imagery, color, form, and typography of any visual communication materials will enhance usability and improve the user experience by reducing the effort needed to find and understand the message.